1. Universities in Crisis: How Crisis Communications Affect Marketing Implications Open Access Author: Weakland, Devin Haley Title: Universities in Crisis: How Crisis Communications Affect Marketing Implications Area of Honors: Marketing Keywords: crisis communications managementmarketingsocial mediaPenn State File: Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
2. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
3. #PSURiot: The Influence of Social Media on the Paterno Riot Open Access Author: Shea, Colleen Fitzgerald Title: #PSURiot: The Influence of Social Media on the Paterno Riot Area of Honors: Security and Risk Analysis Keywords: social mediaTwittercollective actionactivismriot File: Download shea_colleen_socialmediaandactivism_final.pdf Thesis Supervisors: Andrea H Tapia, Thesis SupervisorAndrea H Tapia, Thesis Honors AdvisorPrasenjit Mitra, Faculty Reader
