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43. An Exploration of Brand Personality Typology
Open Access
46. The Promise of Packaging in the American Hot Tea Market
Open Access
50. Lifestyle Branding: How Identity Tells An Engaging Story
Open Access
51. Celebrities Personal Brand Analysis
Open Access
54. True to Size: Missing the Mark on the Marketing of Women's Jeans
Open Access
60. Influencer Marketing: What It Takes to have A Successful Brand Partnership on Social Media
Restricted (Penn State Only)
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