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Author:

Park, Joo Hee

Title:

Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent

File:

Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor