1. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS Open Access Author: Perez Camacho, Adriana Title: HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS Area of Honors: Global Studies (Berks/Lehigh) Keywords: MarketingHispanicsAdvertisingAcculturationTelevision Advertisements File: Download PerezCamachoAdriana_Thesis.pdf Thesis Supervisors: Dr. Kirwin Ray Shaffer, Thesis SupervisorDr. Sandy Feinstein, Thesis Honors Advisor
