Search

Author:

Toennies, Michelle Elizabeth

Title:

SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Sexuality
France
United States

File:

Download THESIS_old_word_PDF.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Broendel, Reid Joseph

Title:

Media Planning In the Age of the Internet

Area of Honors:

Advertising/Public Relations

Keywords:

Media Planning
Advertising
Internet

File:

Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf

Thesis Supervisors:

Dr. Lee Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Tennin, Casie Amanda

Title:

Is all publicity good publicity? An examination through the lens of the 1995 Calvin Klein child pornography ad controversy

Area of Honors:

Advertising/Public Relations

Keywords:

Calvin Klein
Casie Tennin
Publicity
Good Publicity
Bad Publicity
Advertising
Public Relations

File:

Download Tennin_Thesis_Final.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Park, Joo Hee

Title:

Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent

File:

Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Stafford, Brooke A

Title:

EXAMINING HOW THE MEDIAS PORTRAYAL OF OBESE INDIVIDUALS EFFECTS BODY SATISFACTION AND SELF-ESTEEM

Area of Honors:

Advertising/Public Relations

Keywords:

Body Image
Body Satsifaction
BMI
Self-Esteem
Advertising

File:

Download FINALTHESIS_April11_BrookeStafford.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor

Author:

Miao, Jingnan

Title:

THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad

File:

Download Miao_Jingnan_UGCMGC.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

Author:

Major, Amy

Title:

How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements

File:

Download Amy_Major_Thesis_4.05.18.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

Author:

Gelorme, Geoffrey

Title:

Perceptions of Digital Redlining: Awareness & Judgements of Marketer Profiling among Emerging Adults

Area of Honors:

Advertising/Public Relations

Keywords:

Digital Redlining
Discriminatory Marketing
Ethics
Advertising

File:

Download Finalized_Thesis.pdf

Thesis Supervisors:

Patrick Lee Plaisance, Thesis Supervisor
Lee A Ahern, Thesis Honors Advisor

Author:

Harris, Megan

Title:

Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

Area of Honors:

Advertising/Public Relations

Keywords:

Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing

File:

Download Megan_Harris_Final_Thesis_Submission.pdf

Thesis Supervisors:

John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor