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11. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

open_access
Open Access
Author:
Perez Camacho, Adriana
Title:
HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS
Area of Honors:
Global Studies (Berks/Lehigh)
Keywords:
Marketing
Hispanics
Advertising
Acculturation
Television Advertisements
File:
Download PerezCamachoAdriana_Thesis.pdf
Thesis Supervisors:
Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor

12. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

open_access
Open Access
Author:
Miao, Jingnan
Title:
THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
user-generated content
marketer-generated content
purchase intention
customer brand engagement
attitude towards brand
attitude towards ad
File:
Download Miao_Jingnan_UGCMGC.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Fuyuan Shen, Faculty Reader

13. How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?

open_access
Open Access
Author:
Major, Amy
Title:
How do simple versus intricate advertisements expressed via visuals and messaging affect consumer reactions?
Area of Honors:
Advertising/Public Relations
Keywords:
Advertising
Public Relations
Consumer Reactions
Simple messaging
complex messaging
advertisements
File:
Download Amy_Major_Thesis_4.05.18.pdf
Thesis Supervisors:
Francis Erin Dardis, Thesis Supervisor
Francis Erin Dardis, Thesis Honors Advisor
Ken E Yednock, Faculty Reader

17. Creating Change in the Fashion Industry: An Advertising Campaign to Bring Together Diversity, Inclusivity, and Sustainability

open_access
Open Access
Author:
Pietrafitta, Jordan
Title:
Creating Change in the Fashion Industry: An Advertising Campaign to Bring Together Diversity, Inclusivity, and Sustainability
Area of Honors:
Interdisciplinary in Advertising/Public Relations and English
Keywords:
Fashion
Advertising
Fashion Advertising
Diversity
Inclusivity
Inclusion
Sustainability
Sustainability in Fashion
Diversity in Fashion
Inclusivity in Fashion
Advertising Campaign
Campaign
Social Media
File:
Download Pietrafitta_Jordan_Thesis.pdf
Thesis Supervisors:
Stephanie Madden, Thesis Supervisor
Christopher Gervais Reed, Thesis Honors Advisor

19. Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness

open_access
Open Access
Author:
Harris, Megan
Title:
Analysis of National Football League Sponsorship Statements and Actions Regarding Domestic Violence Scandals, Civil Rights Movements, and Mental Health Awareness
Area of Honors:
Advertising/Public Relations
Keywords:
Sports
Partnership
Brand
NFL
Sponsorship
Brands
Public Relations
Advertising
Sports Marketing
File:
Download Megan_Harris_Final_Thesis_Submission.pdf
Thesis Supervisors:
John R Affleck, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor