Electronic Theses for Schreyer Honors College
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Area of Honors
Advertising/Public Relations
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Degree
B A
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Year
2013
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Thesis Supervisor
George Anghelcev
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Susan Mary Strohm
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Bonsell
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Communication
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Dance Marathon
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Dialogic
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Facebook
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Marketing
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Penn State
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Social Media
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THON
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Bonsell
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1.
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Open Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
George Anghelcev, Thesis Supervisor
Susan Mary Strohm, Honors Advisor
