1. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
2. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
3. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Open Access Author: Scherrer, Samantha Title: Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime Area of Honors: Marketing Keywords: DementiaMarketingBrand AssociationsBrandingMemory DecayEpisodic MemorySemantic MemoryAssociative NetworksAssociative LinksConsumer Preferences File: Download Scherrer_Thesis_Final.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
4. The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Open Access Author: Edwards, Allison Title: The Athleisure Tipping Point: An Analysis of the Message, Messengers, and Context of the Movement Area of Honors: Marketing Keywords: AthleisureActivewearSportswearDigital InfluencersInfluencersTipping Point TheoryActivewear BrandsNikeAdidasUnder ArmourLululemonFableticsOutdoor VoicesStreetwearAthleisurewearFashion InnovationFashionMarket PositioningProduct OfferingBrand MessagingBranding File: Download The_Athleisure_Tipping_Point.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
