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Author:

Ortbal, Kathryn Joyce

Title:

Persona-based Journey Mapping: An Empathy-based Business Development Tool for New Social Entrepreneurs

Area of Honors:

Bachelor of Philosophy

Keywords:

Social Entrepreneurship
Business Development
Agricultural Technology
Personas
Journey Mapping
Stakeholders

File:

Download Ortbal_thesis_with_2021_addendum.pdf

Thesis Supervisors:

Khanjan Mehta, Thesis Supervisor
Richard Jon Stoller, Thesis Honors Advisor