1. The Benefit of Improving Forecast Accuracy on Customer Service Open Access Author: Adams, Jade Title: The Benefit of Improving Forecast Accuracy on Customer Service Area of Honors: Supply Chain and Information Systems Keywords: Forecast AccuracyCPGConsumer Packaged GoodsDemand Planning File: Download Jade_Adams_Final_Thesis_2014.pdf Thesis Supervisors: Dr. Robert Alexander Novack, Thesis SupervisorDr. John C. Spychalski, Thesis Honors Advisor
2. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Open Access Author: Ebner, Rachel Ann Title: How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions Area of Honors: Marketing Keywords: BrandBrandingMarketingAuthenticityAuthenticCorporate AcquisitionsAcquisitionsConsumer Packaged Goods File: Download Ebner_Thesis_Final.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
