1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Honors AdvisorWilliam Michael Mahon III, Faculty Reader
2. Corporate Social Responsibility and Brand Relationships Open Access Author: Arbutina, Abigail Jane Title: Corporate Social Responsibility and Brand Relationships Area of Honors: Marketing Keywords: Corporate Social ResponsibilityConsumer-Brand RelationshipsBrand Love File: Download ArbutinaThesisFinalVersion.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorJennifer Chang Coupland, Honors Advisor