1. Evolution of the Big Ten Brand Open Access Author: Dassatti, Reagan Ann Title: Evolution of the Big Ten Brand Area of Honors: Marketing Keywords: EvolutionBig TenBrand File: Download Dassatti_Reagan_Evolution_of_the_Big_Ten_Brand.pdf Thesis Supervisors: John C Powell, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
