1. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Open Access Author: Mahon, Jennifer Camille Title: Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones Area of Honors: Marketing Keywords: Harry PotterGame of ThronesStar WarsBrandingBrand RelationshipsLong Distance Best Friend ModelMarketing File: Download Mahon_Jennifer_thesis.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorFranklin Jerome Carter Jr., Faculty Reader
2. Game of Thrones and a New Face of Fantasy Open Access Author: Pizii, William Title: Game of Thrones and a New Face of Fantasy Area of Honors: English Keywords: Game of ThronesMartinFantasyLord of the RingsGeorge R. R. MartinFictionGenre FictionNed Stark File: Download Game_of_Thrones_and_a_New_Face_of_Fantasy.pdf Thesis Supervisors: Scott Thompson Smith, Thesis SupervisorCarla J. Mulford, Thesis Honors Advisor
