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Author:

Shi, Xiang (Wendy)

Title:

NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE

Area of Honors:

Marketing

Keywords:

nation branding
Korean Wave
South Korean Dramas
brand association

File:

Download Thesis-1.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader

Author:

Althowaini, Banan

Title:

The Perceptions of Halal Food in South Korea

Area of Honors:

Korean

Keywords:

halal
marketing
South Korea
Muslims
Tourism
perceptions
views
Islam
Korean Wave
Youtube videos
cultural diffusion

File:

Download B.AlthowainiThesisFINAL.pdf

Thesis Supervisors:

Susan G Strauss, Thesis Supervisor
Jessamyn Reich Abel, Thesis Honors Advisor