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Start Over Keyword Marketing Keyword Cultural Values Keyword United States Author Last Name Abu Bakar

Open Access

Author:: Abu Bakar, Nabilah Husna
Title:: The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:: Marketing
Keywords:: Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States
File:: Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf
Thesis Supervisors:: Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

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