1. A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement Open Access Author: Fitzgerald, Caroline Catherine Title: A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement Area of Honors: Women's Studies Keywords: Breast CancerAdvertisingMarketingWomenPink Ribbon File: Download Fitzgerald_Caroline_AContentAnalysisBreastCancerMovement.pdf Thesis Supervisors: Carolyn Elizabeth Sachs, Thesis SupervisorCarolyn Elizabeth Sachs, Thesis Honors AdvisorMindy L Boffemmyer, Faculty Reader
2. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Open Access Author: Abu Bakar, Nabilah Husna Title: The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States Area of Honors: Marketing Keywords: MarketingGlobal MarketingCultural ValuesAdvertisingMalaysiaUnited States File: Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf Thesis Supervisors: Zinaida Taran, Thesis SupervisorDr. Ronald Walker, Thesis Honors AdvisorErdener Kaynak, Faculty Reader
3. Turning Up Brand Volume: How Music Can Enhance Brand Equity Open Access Author: Popescu, Alicia Lynn Title: Turning Up Brand Volume: How Music Can Enhance Brand Equity Area of Honors: Marketing Keywords: MusicAdvertisingBrand EquitySonic IdentityMarketing File: Download Alicia_Popescu_Thesis_Turning_Up_Brand_Volume.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
4. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS Open Access Author: Perez Camacho, Adriana Title: HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS Area of Honors: Global Studies (Berks/Lehigh) Keywords: MarketingHispanicsAdvertisingAcculturationTelevision Advertisements File: Download PerezCamachoAdriana_Thesis.pdf Thesis Supervisors: Dr. Kirwin Ray Shaffer, Thesis SupervisorDr. Sandy Feinstein, Thesis Honors Advisor
5. The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Open Access Author: Longtine, Ashleigh Title: The Impact of Empowering Ads: An Exploration of Perceptions of Brand and Self Area of Honors: Marketing Keywords: MarketingAdvertisingFemvertisingEmpowerment File: Download Longtine_FinalThesis.pdf Thesis Supervisors: Karen Page Winterich, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
6. How Culture Affects Marketing Content: A Comparison Between Austria and the United States Open Access Author: Di Carlo, Erica Title: How Culture Affects Marketing Content: A Comparison Between Austria and the United States Area of Honors: Marketing Keywords: Social MediaInstagramFacebookAustriaCultureMarketingAdvertising File: Download Thesis_DiCarlo_2023.pdf Thesis Supervisors: Matthew Michael Checchio, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
