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3. A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement

open_access
Open Access
Author:
Fitzgerald, Caroline Catherine
Title:
A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement
Area of Honors:
Women's Studies
Keywords:
Breast Cancer
Advertising
Marketing
Women
Pink Ribbon
File:
Download Fitzgerald_Caroline_AContentAnalysisBreastCancerMovement.pdf
Thesis Supervisors:
Carolyn Elizabeth Sachs, Thesis Supervisor
Carolyn Elizabeth Sachs, Thesis Honors Advisor
Mindy L Boffemmyer, Faculty Reader

5. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

8. The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds

open_access
Open Access
Author:
Beidler, Emma L
Title:
The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds
Area of Honors:
Nutritional Sciences
Keywords:
Nutrition
Branding
Marketing
Neophobia
Impulsivity
Intake
Children
File:
Download Emma_Beidler_Honors_Thesis_.pdf
Thesis Supervisors:
Kathleen Loralee Keller, Thesis Supervisor
Rebecca L Corwin, Thesis Honors Advisor

9. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

open_access
Open Access
Author:
Lansdowne, Chelsea Lynn
Title:
Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:
Marketing
Keywords:
Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:
Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

10. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

open_access
Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:
Download Mahon_Jennifer_thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader