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3. A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement

open_access
Open Access
Author:
Fitzgerald, Caroline Catherine
Title:
A Content Analysis: The Marketing And Advertising Of The Breast Cancer Movement
Area of Honors:
Women's Studies
Keywords:
Breast Cancer
Advertising
Marketing
Women
Pink Ribbon
File:
Download Fitzgerald_Caroline_AContentAnalysisBreastCancerMovement.pdf
Thesis Supervisors:
Carolyn Elizabeth Sachs, Thesis Supervisor
Carolyn Elizabeth Sachs, Thesis Honors Advisor
Mindy L Boffemmyer, Faculty Reader

5. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

open_access
Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell
File:
Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf
Thesis Supervisors:
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

8. The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds

open_access
Open Access
Author:
Beidler, Emma L
Title:
The Influence of Novel Food Brand Packaging and Child Impulsivity on Ad Libitum Meal Intake in 7-9 Year-olds
Area of Honors:
Nutritional Sciences
Keywords:
Nutrition
Branding
Marketing
Neophobia
Impulsivity
Intake
Children
File:
Download Emma_Beidler_Honors_Thesis_.pdf
Thesis Supervisors:
Kathleen Loralee Keller, Thesis Supervisor
Rebecca L Corwin, Thesis Honors Advisor

9. Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents

open_access
Open Access
Author:
Lansdowne, Chelsea Lynn
Title:
Consumer perceptions of tourism development in rural areas: a survey of Pocono Mountain residents
Area of Honors:
Marketing
Keywords:
Marketing
Rural Tourism
Pocono Mountains
Resident Attitudes
File:
Download Chelsea_Lansdowne_-_SHC_Thesis_2014.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

10. Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones

open_access
Open Access
Author:
Mahon, Jennifer Camille
Title:
Entertainment Brand Equity Elements and Relationships: Star Wars and Harry Potter as a Model for, and the Survival of Game of Thrones
Area of Honors:
Marketing
Keywords:
Harry Potter
Game of Thrones
Star Wars
Branding
Brand Relationships
Long Distance Best Friend Model
Marketing
File:
Download Mahon_Jennifer_thesis.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Franklin Jerome Carter Jr., Faculty Reader

11. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

open_access
Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing
File:
Download FinalThesisTarriff.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

13. The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States

open_access
Open Access
Author:
Abu Bakar, Nabilah Husna
Title:
The Similarities and Differences of Cultural Values in Television Advertising: A Comparison of Malaysia and the United States
Area of Honors:
Marketing
Keywords:
Marketing
Global Marketing
Cultural Values
Advertising
Malaysia
United States
File:
Download Final_Submission_Thesis_-_Nabilah_Abu_Bakar.pdf
Thesis Supervisors:
Zinaida Taran, Thesis Supervisor
Dr. Ronald Walker, Thesis Honors Advisor
Erdener Kaynak, Faculty Reader

17. HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS

open_access
Open Access
Author:
Perez Camacho, Adriana
Title:
HISPANIC ACCULTURATION AND ADVERTISING: AN ANALYSIS OF THE USE OF CULTURAL SYMBOLS, LANGUAGE VARIATIONS, AND MODELS IN VIDEO ADVERTISEMENTS TARGETING HISPANICS
Area of Honors:
Global Studies (Berks/Lehigh)
Keywords:
Marketing
Hispanics
Advertising
Acculturation
Television Advertisements
File:
Download PerezCamachoAdriana_Thesis.pdf
Thesis Supervisors:
Dr. Kirwin Ray Shaffer, Thesis Supervisor
Dr. Sandy Feinstein, Thesis Honors Advisor

18. How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions

open_access
Open Access
Author:
Ebner, Rachel Ann
Title:
How Acquisitions Impact Authenticity: An Investigation of Brand Authenticity and Its Dimensions
Area of Honors:
Marketing
Keywords:
Brand
Branding
Marketing
Authenticity
Authentic
Corporate Acquisitions
Acquisitions
Consumer Packaged Goods
File:
Download Ebner_Thesis_Final.pdf
Thesis Supervisors:
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

19. Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes

open_access
Open Access
Author:
Wahl, Kathryn Elyse
Title:
Unboxing Surprise: An Investigation of Surprise and the Consumers of Curated Subscription Boxes
Area of Honors:
Marketing
Keywords:
Marketing
Subscription Boxes
Subscription Services
Stitch Fix
Surprise
File:
Download Kathryn_Wahl_-_Thesis_Final_Draft.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Karen Page Winterich, Faculty Reader

20. Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime

open_access
Open Access
Author:
Scherrer, Samantha
Title:
Brand Associations and Dementia: The Richness and Decay of Brand Associations Across a Lifetime
Area of Honors:
Marketing
Keywords:
Dementia
Marketing
Brand Associations
Branding
Memory Decay
Episodic Memory
Semantic Memory
Associative Networks
Associative Links
Consumer Preferences
File:
Download Scherrer_Thesis_Final.pdf
Thesis Supervisors:
Margaret Grace Meloy, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

21. Lifestyle Branding: How Identity Tells An Engaging Story

open_access
Open Access
Author:
Stern, Hannah
Title:
Lifestyle Branding: How Identity Tells An Engaging Story
Area of Honors:
Marketing
Keywords:
Lifestyle branding
Identity
Marketing
Storytelling
Influencer marketing
Emotional investment
Customer-brand relationships
File:
Download Lifestyle_Branding_How_Identity_Tells_An_Engaging_Story.pdf
Thesis Supervisors:
Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Margaret Grace Meloy, Faculty Reader

24. Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector

open_access
Open Access
Author:
Harney, Shannon
Title:
Utilizing Logical Creative Thinking Methods to Innovate within the Consumer Goods Sector
Area of Honors:
Marketing
Keywords:
Innovation
Logical Creative Thinking Methods
Marketing
Sales
Salty Snack Industry
Snack Foods
Consumer Goods
Consumer Goods Sector
New Product Innovations
Chips
Sun Chips
Umbrella Brands
Garden Salsa Sun Chips
Health Trends
Replacement
Abstraction
Horizontal Extension
Frito-Lay
PepsiCo
File:
Download Shannon_Harney_-_Final_Thesis.pdf
Thesis Supervisors:
Min Ding, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

25. The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs

open_access
Open Access
Author:
Wagner, Jillian
Title:
The Carbon Labeling Landscape and Consumer Preferences of Carbon Label Designs
Area of Honors:
Marketing
Keywords:
Carbon Label
Carbon Labeling
Marketing
Green Marketing
Greenwashing
Climate Change
ESG
Labeling
Carbon
CO2
File:
Download JillianWagner.The_Carbon_Labeling_Landscape_and_Consumer_Preferences_of_Carbon_Label_Designs.pdf
Thesis Supervisors:
Karen Page Winterich, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor