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1. How and Why Products Go Viral

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Open Access

Author:: Kelner, Nicole
Title:: How and Why Products Go Viral
Area of Honors:: Engineering Science
Keywords:: Viral
Entrepreneurship
Marketing
Psychology
File:: Download Final_Thesis_1_6.pdf
Thesis Supervisors:: Elizabeth Cunningham Kisenwether, Thesis Supervisor
Robert James Beaury, Faculty Reader
Dr. Susan Mary Strohm, Thesis Honors Advisor