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Author:

Bonsell, Kelsey Elizabeth

Title:

Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Area of Honors:

Advertising/Public Relations

Keywords:

Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell

File:

Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Weakland, Devin Haley

Title:

Universities in Crisis: How Crisis Communications Affect Marketing Implications

Area of Honors:

Marketing

Keywords:

crisis communications management
marketing
social media
Penn State

File:

Download Devin_Weakland_-_Final_Undergraduate_Thesis_-_Spring_2013.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Alt, Rebecca Anne

Title:

The Rhetorical Situation and Penn State: Apologies, Emotions, and the Call for Unity

Area of Honors:

Communication Arts and Sciences

Keywords:

rhetoric
rhetorical situation
Penn State
Sandusky Scandal

File:

Download Alt_THESIS_Final.pdf

Thesis Supervisors:

Jeremy Engels, Thesis Supervisor
Lori Ann Bedell, Thesis Honors Advisor

Author:

Dodge, Benjamin Tyler

Title:

ClassroomsUnlocked: A software prototype for searching classroom availability in the Information Sciences and Technology Building

Area of Honors:

Information Sciences and Technology

Keywords:

ClassroomsUnlocked
software
prototype
classroom availability
IST Building
Penn State
spatiotemporal

File:

Download dodge_benjamin_classroomsunlockedasoftwareprototype.pdf

Thesis Supervisors:

Guoray Cai, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor