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Author:

Laubscher, Kristen Lynn

Title:

Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes

File:

Download Kristen_Laubscher_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

Author:

Park, Joo Hee

Title:

Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent

File:

Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Zhang, Maggie

Title:

The Effect of Need to Belong And Materialism In Influencer Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

Influencer Marketing
The Need to Belong
Materialism
Purchase Intent
Linear Regression
Exploratory Factor Analysis

File:

Download ZHANG_The_Effect_of_Need_to_Belong_And_Materialism_In_Influencer_Marketing.pdf

Thesis Supervisors:

Heather Shoenberger, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor

Author:

Hoover, Skylar

Title:

Consumer brand relationships: through the lens of diversity and inclusion

Area of Honors:

Corporate Innovation and Entrepreneurship

Keywords:

CSR
Diversity and Inclusion
Consumer-Brand Relationships
Purchase Intent
Firm Sales
Brand Loyalty

File:

Download Final_Honors_Thesis-_Consumer_Brand_Relationships_Through_the_Lens_of_Diversity_and_Inclusion.pdf

Thesis Supervisors:

Tessa Recendes, Thesis Supervisor
Denny Gioia, Thesis Honors Advisor