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Author:

Lewis, Sara Elana

Title:

MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA

Area of Honors:

Marketing

Keywords:

Social Media
Ethics
Food
Marketing

File:

Download Senior_Thesis_Sara_Lewis.pdf

Thesis Supervisors:

Jennifer Coupland, William Ross, Thesis Supervisor
William Ross, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Bobrow, Bradley Scott

Title:

Social Media Marketing: It's Effect on Business Consumer Relationships

Area of Honors:

Marketing

Keywords:

Social Media
Marketing
Social Media Marketing
Facebook
Twitter
Consumer Engagement
Traditional Marketing
Social Marketing

File:

Download Bobrow_Bradley_SocialMediaMarketing.pdf

Author:

Bonsell, Kelsey Elizabeth

Title:

Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Area of Honors:

Advertising/Public Relations

Keywords:

Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell

File:

Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Tarriff, Ashley Lauren

Title:

How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Area of Honors:

Marketing

Keywords:

Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing

File:

Download FinalThesisTarriff.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Di Carlo, Erica

Title:

How Culture Affects Marketing Content: A Comparison Between Austria and the United States

Area of Honors:

Marketing

Keywords:

Social Media
Instagram
Facebook
Austria
Culture
Marketing
Advertising

File:

Download Thesis_DiCarlo_2023.pdf

Thesis Supervisors:

Matthew Michael Checchio, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor