1. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Best Practices of Social Media Use and Interactivity by Automotive Companies Open Access Author: Sexton, Cheyenne Nicole Title: Best Practices of Social Media Use and Interactivity by Automotive Companies Area of Honors: Advertising/Public Relations Keywords: Social MediaInteractivityAutomotiveFacebookContent Analysis File: Download Sexton_Cheyenne_Automotive_Industry_Social_Media_.pdf Thesis Supervisors: Denise Sevick Bortree, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors AdvisorDr. Susan Mary Strohm, Faculty Reader
3. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
4. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
5. The Impact of Social Media on Political Discourse and Image Perception Open Access Author: Misra, Aishwarya Title: The Impact of Social Media on Political Discourse and Image Perception Area of Honors: Advertising/Public Relations Keywords: Social MediaPoliticsDiscoursePerceptionPublic Relations File: Download Eisha_Misra_Thesis_4-13.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
6. Instagram and Self-Esteem Open Access Author: Ferrara, Angelina Anella Title: Instagram and Self-Esteem Area of Honors: Advertising/Public Relations Keywords: InstagramSelf-EsteemSocial Media File: Download Thesis_Angelina_Ferrara.pdf Thesis Supervisors: Jo Dumas, Thesis SupervisorMichel M Haigh, Thesis Honors Advisor
7. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Open Access Author: Reinhardt, Meghan Kathleen Title: From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaCrisis Communications File: Download MeghanReinhardt_Thesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorAlexander Leor Fattal, Faculty ReaderSteve Manuel, Thesis Honors Advisor
8. Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction Open Access Author: Bowerman, Zoe Title: Social media impact on college students during the COVID-19 pandemic in correlation to perceived motivation, productivity, and social media addiction Area of Honors: Advertising/Public Relations Keywords: Social MediaMotivationProductivitySocial Media AddictionCollege StudentsCovid-19Pandemic File: Download Zoe_Bowerman_Thesis.pdf Thesis Supervisors: Heather Shoenberger, Thesis SupervisorMark Birschbach, Faculty Reader
