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1. Social Media Marketing: It's Effect on Business Consumer Relationships

Open Access
Author:
Bobrow, Bradley Scott
Title:
Social Media Marketing: It's Effect on Business Consumer Relationships
Area of Honors:
Marketing
Keywords:
File:

2. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • George Anghelcev, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

3. The Evolution of Media and Their Influence in International Relations

Open Access
Author:
Boyer, Tess Mackenzie
Title:
The Evolution of Media and Their Influence in International Relations
Area of Honors:
Media Studies
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

4. Examining How Social Media Has Impacted Political Campaigns in the 21st Century

Open Access
Author:
Dessel, Andy Robert
Title:
Examining How Social Media Has Impacted Political Campaigns in the 21st Century
Area of Honors:
Public Policy
Keywords:
File:
Thesis Supervisors:
  • John Rogers Haddad, Thesis Supervisor
  • Ronald Walker, Honors Advisor
  • Charles David Kupfer, Faculty Reader

5. Leveraging Social Media And Emerging Technologies In Domestic Disaster Response Supply Chains And Logistics

Open Access
Author:
Dickinson, Markea Cherie
Title:
Leveraging Social Media And Emerging Technologies In Domestic Disaster Response Supply Chains And Logistics
Area of Honors:
Supply Chain and Information Systems
Keywords:
File:
Thesis Supervisors:
  • Robert Alexander Novack, Thesis Supervisor
  • John C Spychalski, Honors Advisor
  • Andrea H Tapia, Faculty Reader

6. Instagram and Self-Esteem

Open Access
Author:
Ferrara, Angelina Anella
Title:
Instagram and Self-Esteem
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Jo Dumas, Thesis Supervisor
  • Michel Haigh, Honors Advisor

7. MOBILE HEALTH USABILITY WITH SNAPCHAT’S SOCIAL MEDIA PLATFORM

Open Access
Author:
Gerhart, David Jon
Title:
MOBILE HEALTH USABILITY WITH SNAPCHAT’S SOCIAL MEDIA PLATFORM
Area of Honors:
Information Sciences and Technology
Keywords:
File:
Thesis Supervisors:
  • Alison Murphy, Thesis Supervisor
  • David Joseph Fusco, Honors Advisor

8. The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China

Open Access
Author:
He, Richard X
Title:
The Emergence of Sina Weibo and Its relationship to Policy-Making in the People’s Republic of China
Area of Honors:
Chinese
Keywords:
File:
Thesis Supervisors:
  • Flynt L Leverett, Thesis Supervisor
  • Shuang Shen, Honors Advisor

9. The Effect of Social Media on Crowdsourcing Investigation

Open Access
Author:
Ji, Kaeun
Title:
The Effect of Social Media on Crowdsourcing Investigation
Area of Honors:
Political Science
Keywords:
File:
Thesis Supervisors:
  • Andrea H Tapia, Thesis Supervisor
  • Gretchen Casper, Honors Advisor

10. 2016 Presidential Election: Twitter Topics of the Presidential Candidates

Open Access
Author:
Karwel, Lauren Joanna
Title:
2016 Presidential Election: Twitter Topics of the Presidential Candidates
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

11. Free Press In Exile: Galina Timchenko gives Russians uncensored news

Open Access
Author:
Kohlman, Emily Marya
Title:
Free Press In Exile: Galina Timchenko gives Russians uncensored news
Area of Honors:
Interdisciplinary in Journalism and Russian
Keywords:
File:
Thesis Supervisors:
  • Anthony Barbieri, Thesis Supervisor
  • Anthony Barbieri, Honors Advisor
  • Irina Mikaelian, Honors Advisor
  • Russell Edgar Eshleman Jr., Faculty Reader

12. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Michel M Haigh, Thesis Supervisor
  • Michel M Haigh, Honors Advisor
  • William Michael Mahon Iii, Faculty Reader

13. The Nature and Prevalence of Cyber-Aggression Targeting African-Americans on Twitter

Open Access
Author:
Lawson, Jordan Robert
Title:
The Nature and Prevalence of Cyber-Aggression Targeting African-Americans on Twitter
Area of Honors:
Sociology
Keywords:
File:
Thesis Supervisors:
  • Diane Helen Felmlee, Thesis Supervisor
  • Stacy Silver, Honors Advisor

14. MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA

Open Access
Author:
Lewis, Sara Elana
Title:
MARKETING HEALTH FOOD: THE STRATEGIC AND ETHICAL MARKETING PLAN UTILIZING SOCIAL MEDIA
Area of Honors:
Marketing
Keywords:
File:
Thesis Supervisors:
  • Jennifer Coupland, William Ross, Thesis Supervisor
  • William Ross, Thesis Supervisor
  • Jennifer Chang Coupland, Honors Advisor

15. The Importance and Use of Social Media in Business and Supply Chain Management

Open Access
Author:
Licht, Lauren Ashley
Title:
The Importance and Use of Social Media in Business and Supply Chain Management
Area of Honors:
Supply Chain and Information Systems
Keywords:
File:
Thesis Supervisors:
  • Robert Alexander Novack, Thesis Supervisor
  • John C Spychalski, Honors Advisor

16. A Natural Language Processing Analysis

Open Access
Author:
Mason, Peter Everest
Title:
A Natural Language Processing Analysis
Area of Honors:
Computer Science
Keywords:
File:
Thesis Supervisors:
  • John O'Hara, Thesis Supervisor
  • John Hannan, Honors Advisor

17. A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup

Open Access
Author:
Mavrakis, Konstantinos
Title:
A Game of Presence, Complexity, and Money: An Analysis of Professional Soccer Players’ Twitter Use During the 2014 FIFA World Cup
Area of Honors:
Letters, Arts, and Sciences (Abington)
Keywords:
File:
Thesis Supervisors:
  • Ross S Brinkert, Thesis Supervisor
  • Lisa Volk Chewning, Honors Advisor

18. The Re-tweets of Victory, the Hashtags of Defeat

Open Access
Author:
Mcmurtry, Scott Thomas
Title:
The Re-tweets of Victory, the Hashtags of Defeat
Area of Honors:
Letters, Arts, and Sciences
Keywords:
File:
Thesis Supervisors:
  • Debra Hawhee, Thesis Supervisor
  • John L Selzer, Honors Advisor

19. The Impact of Social Media on Political Discourse and Image Perception

Open Access
Author:
Misra, Aishwarya
Title:
The Impact of Social Media on Political Discourse and Image Perception
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

20. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication

Open Access
Author:
Reinhardt, Meghan Kathleen
Title:
From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Alexander Leor Fattal, Faculty Reader
  • Steve Manuel, Honors Advisor

21. Lost in the Fog: An Analysis of the Dissemination of Misleading Weather Information on Social Media

Open Access
Author:
Reuille, Christina Marie
Title:
Lost in the Fog: An Analysis of the Dissemination of Misleading Weather Information on Social Media
Area of Honors:
Meteorology
Keywords:
File:
Thesis Supervisors:
  • Jon Michael Nese, Thesis Supervisor
  • Yvette Pamela Richardson, Honors Advisor

22. Best Practices of Social Media Use and Interactivity by Automotive Companies

Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Denise Sevick Bortree, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
  • Susan Mary Strohm, Faculty Reader

23. TEENS: A Framework for Understanding Adolescent Online Social Behaviors on myYearbook, Facebook, MySpace and Twitter

Open Access
Author:
Sobel, Kate
Title:
TEENS: A Framework for Understanding Adolescent Online Social Behaviors on myYearbook, Facebook, MySpace and Twitter
Area of Honors:
Information Sciences and Technology
Keywords:
File:
Thesis Supervisors:
  • Jim Jansen, Thesis Supervisor
  • Xiaolong Zhang, Honors Advisor

24. How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Open Access
Author:
Tarriff, Ashley Lauren
Title:
How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media
Area of Honors:
Marketing
Keywords:
File:
Thesis Supervisors:
  • Jennifer Chang Coupland, Thesis Supervisor
  • Lisa Elizabeth Bolton, Faculty Reader
  • Jennifer Chang Coupland, Honors Advisor

25. CODE-SWITCHING IN DIFFERENT ENVIRONMENTS

Open Access
Author:
Yarson, Amanda Marie
Title:
CODE-SWITCHING IN DIFFERENT ENVIRONMENTS
Area of Honors:
Spanish
Keywords:
File:
Thesis Supervisors:
  • Matt Carlson, Thesis Supervisor
  • John Lipski, Honors Advisor