1. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Open Access Author: Laubscher, Kristen Lynn Title: Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent Area of Honors: Advertising/Public Relations Keywords: Social MediaCorporate Social ResponsibilityCSRPurchase IntentFacebookInstagramStakeholder Attitudes File: Download Kristen_Laubscher_Final.pdf Thesis Supervisors: Michel M Haigh, Thesis SupervisorMichel M Haigh, Thesis Honors AdvisorWilliam Michael Mahon III, Faculty Reader
2. 2016 Presidential Election: Twitter Topics of the Presidential Candidates Open Access Author: Karwel, Lauren Joanna Title: 2016 Presidential Election: Twitter Topics of the Presidential Candidates Area of Honors: Advertising/Public Relations Keywords: Public RelationsSocial MediaTwitterPresidential Election File: Download LaurenKarwel_FinalThesis.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
3. The Impact of Social Media on Political Discourse and Image Perception Open Access Author: Misra, Aishwarya Title: The Impact of Social Media on Political Discourse and Image Perception Area of Honors: Advertising/Public Relations Keywords: Social MediaPoliticsDiscoursePerceptionPublic Relations File: Download Eisha_Misra_Thesis_4-13.pdf Thesis Supervisors: Steve Manuel, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
