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Results for: Keyword Social Media Remove constraint Keyword: Social Media Area of Honors Advertising/Public Relations Remove constraint Area of Honors: Advertising/Public Relations
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1. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Open Access
Author:
Bonsell, Kelsey Elizabeth
Title:
Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • George Anghelcev, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

2. Instagram and Self-Esteem

Open Access
Author:
Ferrara, Angelina Anella
Title:
Instagram and Self-Esteem
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Jo Dumas, Thesis Supervisor
  • Michel Haigh, Honors Advisor

3. 2016 Presidential Election: Twitter Topics of the Presidential Candidates

Open Access
Author:
Karwel, Lauren Joanna
Title:
2016 Presidential Election: Twitter Topics of the Presidential Candidates
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

4. Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

Open Access
Author:
Laubscher, Kristen Lynn
Title:
Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Michel M Haigh, Thesis Supervisor
  • Michel M Haigh, Honors Advisor
  • William Michael Mahon Iii, Faculty Reader

5. The Impact of Social Media on Political Discourse and Image Perception

Open Access
Author:
Misra, Aishwarya
Title:
The Impact of Social Media on Political Discourse and Image Perception
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor

6. From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication

Open Access
Author:
Reinhardt, Meghan Kathleen
Title:
From the Golden Hour to the Golden Minute: How Social Media Has Changed Crisis Communication
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Steve Manuel, Thesis Supervisor
  • Alexander Leor Fattal, Faculty Reader
  • Steve Manuel, Honors Advisor

7. Best Practices of Social Media Use and Interactivity by Automotive Companies

Open Access
Author:
Sexton, Cheyenne Nicole
Title:
Best Practices of Social Media Use and Interactivity by Automotive Companies
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Denise Sevick Bortree, Thesis Supervisor
  • Susan Mary Strohm, Honors Advisor
  • Susan Mary Strohm, Faculty Reader