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Start Over Area of Honors Marketing Year 2009 Keyword South Korean Dramas

1. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE

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Open Access

Author:: Shi, Xiang (Wendy)
Title:: NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE
Area of Honors:: Marketing
Keywords:: nation branding
Korean Wave
South Korean Dramas
brand association
File:: Download Thesis-1.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader