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Author:

Borgida, Lane Elizabeth

Title:

College Students' Engagement in Social Media Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

social media
Facebook
Twitter
brand marketing
brand communication
college students

File:

Download College_Students_Engagement_in_Social_Media_Marketing.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Boyer, Tess Mackenzie

Title:

The Evolution of Media and Their Influence in International Relations

Area of Honors:

Media Studies

Keywords:

Soft Power
Public Diplomacy
Foreign Policy
International Relations
Radio
Voice of America
Radio Liberty
Radio Free Europe
Television
CNN Effect
Evolution of Media
Social Media
Facebook
Twitter
International Broadcasting
Arab Spring
Grassroots Democracy Promotion

File:

Download Tess_Boyer_Thesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Bobrow, Bradley Scott

Title:

Social Media Marketing: It's Effect on Business Consumer Relationships

Area of Honors:

Marketing

Keywords:

Social Media
Marketing
Social Media Marketing
Facebook
Twitter
Consumer Engagement
Traditional Marketing
Social Marketing

File:

Download Bobrow_Bradley_SocialMediaMarketing.pdf

Author:

Bonsell, Kelsey Elizabeth

Title:

Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON)

Area of Honors:

Advertising/Public Relations

Keywords:

Nonprofit
Social Media
Facebook
Twitter
THON
Penn State
Dance Marathon
Marketing
Dialogic
Communication
Bonsell

File:

Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Wertheim, Erica Marni

Title:

Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes

Area of Honors:

Marketing

Keywords:

Central route processing
systematic processing
peripheral route processing
social media
brand attitude
Facebook
Twitter

File:

Download Erica_Wertheim_Thesis_FINAL.pdf

Thesis Supervisors:

Margaret Grace Meloy, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Honors Advisor

Author:

Kern, Julia Murdoch

Title:

A Critical Assessment of the Uses and Limits of Social Media in China

Area of Honors:

Journalism

Keywords:

China
social media
Renren
Weibo
WeChat
Tencent
Alibaba
Facebook
Twitter

File:

Download KernThesis.pdf

Thesis Supervisors:

Curtis William Chandler, Thesis Supervisor
Martin Halstuk, Thesis Honors Advisor

Author:

Tarriff, Ashley Lauren

Title:

How Where We Speak Affects What We Say: A Study Of Online Personalities and Social Media

Area of Honors:

Marketing

Keywords:

Personalities
Social Media
Facebook
Twitter
Instagram
Online Personalities
Cattell
16 Personality Factors
Marketing

File:

Download FinalThesisTarriff.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Lisa Elizabeth Bolton, Faculty Reader
Jennifer Chang Coupland, Thesis Honors Advisor