1. Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Open Access Author: Bonsell, Kelsey Elizabeth Title: Social Media as a Dialogic Marketing Tool for Nonprofit Organizations: A Case Study on the Penn State IFC/Panhellenic Dance Marathon (THON) Area of Honors: Advertising/Public Relations Keywords: NonprofitSocial MediaFacebookTwitterTHONPenn StateDance MarathonMarketingDialogicCommunicationBonsell File: Download Bonsell_Kelsey_SocialMediaAsADialogicMarketingTool.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
