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Author:

Kelley, Kevin Patrick

Title:

BRAND PERSONALITIES OF SHARING ECONOMY COMPANIES: A STUDY OF AIRBNB AND UBER

Area of Honors:

Advertising/Public Relations

Keywords:

brand personality
sharing economy
Uber
Airbnb
millennials
brand image
advertising

File:

Download Kevin_Kelley_Thesis_Final.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Jones, Stephanie

Title:

Uber Vs. Lyft: A Financial Analysis of the Future of Transportation and the Main Movers

Area of Honors:

Finance

Keywords:

Uber
Lyft
logistical analysis
IPO
Autonomous Vehicles
Transportation
Market Analysis
Financial Analysis

File:

Download Stephanie_Jones_thesis_2020.pdf

Thesis Supervisors:

Robert Alexander Novack, Thesis Supervisor
Brian Spangler Davis, Thesis Honors Advisor

Author:

Kontra, Sophia Pascale

Title:

A Qualitative Analysis of Generational Receptiveness to the Sharing Economy

Area of Honors:

Marketing

Keywords:

Sharing economy
Generational differences
Baby boomers
Millennials
Consumer behavior
Marketing strategies
Uber

File:

Download Sophia.Kontra_THESIS.pdf

Thesis Supervisors:

Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor