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Results for: Keyword attitude towards brand Remove constraint Keyword: attitude towards brand Keyword attitude towards brand Remove constraint Keyword: attitude towards brand Keyword marketer-generated content Remove constraint Keyword: marketer-generated content Area of Honors Advertising/Public Relations Remove constraint Area of Honors: Advertising/Public Relations
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1. THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT

Open Access
Author:
Miao, Jingnan
Title:
THE EFFECTIVENESS OF USER- AND MARKETER-GENERATED CONTENT
Area of Honors:
Advertising/Public Relations
Keywords:
File:
Thesis Supervisors:
  • Francis Erin Dardis, Thesis Supervisor
  • Francis Erin Dardis, Honors Advisor
  • Fuyuan Shen, Faculty Reader