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1. Building Brand Equity for the Udzungwa Mountains National Park, Tanzania

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Open Access

Author:: Tsupros, Rachel J.
Title:: Building Brand Equity for the Udzungwa Mountains National Park, Tanzania
Area of Honors:: Marketing
Keywords:: branding
brand equity
ecotourism
File:: Download Tsupros_RThesis.pdf
Thesis Supervisors:: Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor