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- Author:
- Tsupros, Rachel J.
- Title:
- Building Brand Equity for the Udzungwa Mountains National Park, Tanzania
- Area of Honors:
- Marketing
- Keywords:
- branding
brand equity
ecotourism
- File:
- Download Tsupros_RThesis.pdf
- Thesis Supervisors:
- Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
