1. Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park Open Access Author: Moore, Christopher Lawerence Title: Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park Area of Honors: Recreation and Park Management Keywords: corporate sponsorshipsgoodwillfan involvementattitudes toward the propertyattitudes toward the sponsorconsumer behaviorpurchase intentionsbaseballsport File: Download 1-Moore_Christopher_TheEffectivenenessofSponsorships.pdf Thesis Supervisors: Dr. Andrew Justin Mowen, Thesis SupervisorDr. Andrew Justin Mowen, Thesis Honors AdvisorBenjamin Daniel Hickerson, Faculty Reader
2. Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Open Access Author: Erb, Jessica Lynn Title: Brand Love: An Empirical Study of Saatchi & Saatchi's Theory of Lovemarks Area of Honors: Marketing Keywords: brandsconsumer brand relationshipsbrand loveconsumer behaviormarketing File: Download Erb_Jessica_BrandLoveTheory.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorJennifer Chang Coupland, Faculty Reader
3. The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Open Access Author: Chiang, Wai Yan Title: The Effect of Pseudoscientific Health Claims on Consumer Response to Food Advertising Area of Honors: Marketing Keywords: Pseudosciencehealth claimsconsumer behaviorfood advertisingbotanicalsAloe Verahealth perception File: Download Final_Thesis_Chiang.pdf Thesis Supervisors: Lisa Elizabeth Bolton, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors AdvisorMargaret Grace Meloy, Faculty Reader
