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1. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Open Access
Author:
Lewandowski, David Alan
Title:
LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE
Area of Honors:
Interdisciplinary in Marketing and Sociology
Keywords:
File:
Thesis Supervisors:
  • Johann Baumgartner, Thesis Supervisor
  • Jennifer Chang Coupland, Honors Advisor
  • Jeffery Todd Ulmer, Honors Advisor