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1. Cause Related Marketing and the Environment

open_access

Open Access

Author:: Rogers, Elizabeth Regina
Title:: Cause Related Marketing and the Environment
Area of Honors:: Marketing
Keywords:: Cause Related Marketing
consumer behavior
"green"
environment
persuasion
File:: Download Rogers_Final.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor