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1. THE RELATIONSHIP BETWEEN AD LIKEABILITY OF THE 2015 SUPER BOWL COMMERCIALS AND GOOGLE SEARCH AND TWEET VOLUME

open_access
Open Access
Author:
Krause, Megan Jo
Title:
THE RELATIONSHIP BETWEEN AD LIKEABILITY OF THE 2015 SUPER BOWL COMMERCIALS AND GOOGLE SEARCH AND TWEET VOLUME
Area of Honors:
Interdisciplinary in Advertising and Public Relations and Information Sciences and Technology
Keywords:
super bowl
commercial
ad likeability
google
twitter
File:
Download krause-thesis.pdf
Thesis Supervisors:
Jim Jansen, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor
Marc Aaron Friedenberg, Thesis Honors Advisor

2. An Analysis on the Impact on Supply Chains of E-Commerce Through Voice Assistants

open_access
Open Access
Author:
Mock, Stephanie Mary
Title:
An Analysis on the Impact on Supply Chains of E-Commerce Through Voice Assistants
Area of Honors:
Supply Chain and Information Systems
Keywords:
amazon
google
supply chain
echo
alexa
voice
assistant
siri
apple
ecosystem
sponsorship
ecommerce
File:
Download Stephanie_Mock_Spring_2018_Thesis_Final.pdf
Thesis Supervisors:
Dr. Robert Alexander Novack, Thesis Supervisor
Dr. John C. Spychalski, Thesis Honors Advisor