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Author:

Shively, Bradley Jon

Title:

HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

Area of Honors:

Information Sciences and Technology

Keywords:

online advertising
technical literacy
marketing

File:

Download Thesis_Final.pdf

Thesis Supervisors:

Dr. Jim Jansen, Thesis Supervisor
Bernard James Jansen, Thesis Supervisor
Xiaolong Zhang, Thesis Honors Advisor

Author:

Lewandowski, David Alan

Title:

LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

Area of Honors:

Interdisciplinary in Marketing and Sociology

Keywords:

sociology
marketing
big business
poverty
profits
innovation
education
integration
Base of the Pyramid
strategy
global

File:

Download David_Alan_Lewandowski_Honors_Thesis.pdf

Thesis Supervisors:

Johann Baumgartner, Thesis Supervisor
Johann Baumgartner, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Dr. Jeffery Todd Ulmer, Thesis Honors Advisor

Author:

Budin, Jacob Daniel

Title:

The Marketing of Subprime Mortgages in the United States

Area of Honors:

Marketing

Keywords:

marketing
subprime
mortgages
real estate
united states
america

File:

Download Thesis-final2.pdf

Thesis Supervisors:

Dr. Brent William Ambrose, Thesis Supervisor
Dr. Brent William Ambrose, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

Author:

Cheyne, Katelyn Ann

Title:

Uncovering the Drivers of Sports Fan Avidity

Area of Honors:

Marketing

Keywords:

fan avidity
marketing

File:

Download KateCheyneThesisFinal.pdf

Thesis Supervisors:

Dr. Wayne De Sarbo, Thesis Supervisor
Wayne Desarbo, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor