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1. HOW TO REACH THE UNREACHABLE: WHAT ONLINE ADVERTISEMENT FORMAT PREFERENCE INDICATES ABOUT END USERS

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2. LIFTING THE BASE OF THE PYRAMID: WHEN SOCIOLOGY AND BIG BUSINESS UNITE

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11. The Implications of Hofstede's Cultural Dimensions for Advertising in Spain and the United States

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13. International Launch Strategies for Radical Product Innovations: Apple Watch As A Special Case

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15. A Comparative Analysis of Nicaraguan Pottery Value Chains

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17. The Promise of Packaging in the American Hot Tea Market

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