1. NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Open Access Author: Shi, Xiang (Wendy) Title: NATION BRANDING WITH DRAMAS – CASE OF THE KOREAN WAVE Area of Honors: Marketing Keywords: nation brandingKorean WaveSouth Korean Dramasbrand association File: Download Thesis-1.pdf Thesis Supervisors: Jennifer Chang Coupland, Thesis SupervisorJennifer Chang Coupland, Thesis SupervisorLisa Elizabeth Bolton, Faculty Reader
