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Author:

Staub, Haley Ann

Title:

UNDERSTANDING THE EFFECTS OF SNACK FOOD PACKAGING LABELS ON CONSUMER DECISIONS IN PREPARATION FOR MANDATORY GMO LABELING

Area of Honors:

Advertising/Public Relations

Keywords:

snack food
GMO
genetic technology
packaging
labels
legislation
consumer
analysis
green marketing
holistic health

File:

Download Staub_Haley_Thesis.pdf

Thesis Supervisors:

Ann Marie Major, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

Author:

Golthi, Ira

Title:

The Promise of Packaging in the American Hot Tea Market

Area of Honors:

Marketing

Keywords:

marketing
packaging
tea
cultural capital
consumer brand idenitification
consumer involvement
coffee
pop culture
design
self expression
ethnography
qualitative analysis

File:

Download IraGolthi_FinalThesis.pdf

Thesis Supervisors:

Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Lisa Elizabeth Bolton, Faculty Reader