Search

Author:

Cataldo, Angelisa

Title:

The Public Relations Strategies of Public Accounting Firms: An Analysis of Accounting Firms’ Website Content Surrounding the Enron Scandal

Area of Honors:

Letters, Arts, and Sciences (Abington)

Keywords:

accounting
Enron
website content
public relations

File:

Download ACataldoFinalThesis.pdf

Thesis Supervisors:

Carla Chamberlin Quinlisk, Thesis Supervisor
Carla Rae Chamberlin-Quinlisk, Thesis Supervisor
Ross S Brinkert, Thesis Honors Advisor

Author:

Giacobello, Dana Michelle

Title:

Social Media In A Crisis: Mitigating Brand Image

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
brand image
social media
crisis communications

File:

Download Giacobello_Thesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Till, Jacqueline Mary

Title:

Lessons from Alumni: Public Relations Education and Curriculum

Area of Honors:

Advertising/Public Relations

Keywords:

PR education
PR curriculum
PR industry
Penn State
public relations
interview

File:

Download Jacqueline_Till_Thesis.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Dungan, Fallon Anne

Title:

Dominating Discourse: An Evaluation of the Rhetoric and Public Relations Effectiveness of the ObamaCare Campaign Versus the Anti-ObamaCare Campaign

Area of Honors:

English

Keywords:

ObamaCare
Healthcare
public relations
rhetoric
health care

File:

Download Dungan_Fallon__Dominating_Discourse-_An_Evaluation_of_the_Rhetoric_and_Public_Relations_Effectiveness_of_the_Obamacare_Campaign_Versus_the_Anti-Obamacare_Campaign.pdf

Thesis Supervisors:

Lisa Ruth Sternlieb, Thesis Supervisor
Lisa Ruth Sternlieb, Thesis Honors Advisor
Dr. Marcy Lynne North, Faculty Reader

Author:

Duke, Emily E

Title:

Life Filtered: Social Media and Perceptions of Self

Area of Honors:

Advertising/Public Relations

Keywords:

Facebook
Instagram
social media
self-esteem
neuroticism
Duke
public relations
online

File:

Download EDuke_THESIS.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Hart, Carly

Title:

Analysis of Gender Portrayal in Sports Media and its Effect on Athlete Body Image

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
public relations
media
sports
sports media
gender
body image
athletes
college athletes
NCAA
gender portrayal
gender in media

File:

Download CarlyHart_FinalThesis_SU21.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Ann Marie Major, Thesis Honors Advisor

Author:

Jean-Noel, Kaitlin

Title:

Hip Hop Activism: A Case Study Examination of Brand Authenticity

Area of Honors:

Advertising/Public Relations

Keywords:

authenticity
hip hop
activism
public relations
celebrity
social issues
social media
advocacy

File:

Download kjeannoel_finalthesis.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Fuyuan Shen, Thesis Honors Advisor
Matthew Jackson, Faculty Reader

Author:

Hall, Jessica

Title:

Netflix Password Sharing: An Analysis of Consumer Attitudes Toward Stricter User Guidelines

Area of Honors:

Advertising/Public Relations

Keywords:

trust
commitment
satisfaction
business relationships
attitudes
public relations

File:

Download Jessica_Hall___Final_Undergraduate_Honors_Thesis___Resubmission_via_SHC_Portal_on_4.11.2023.pdf

Thesis Supervisors:

Stephanie Madden, Thesis Supervisor
Denise Sevick Bortree, Thesis Honors Advisor