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Author:

Giacobello, Dana Michelle

Title:

Social Media In A Crisis: Mitigating Brand Image

Area of Honors:

Advertising/Public Relations

Keywords:

public relations
brand image
social media
crisis communications

File:

Download Giacobello_Thesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor