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1. College Students' Engagement in Social Media Marketing

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Open Access

Author:: Borgida, Lane Elizabeth
Title:: College Students' Engagement in Social Media Marketing
Area of Honors:: Advertising/Public Relations
Keywords:: social media
Facebook
Twitter
brand marketing
brand communication
college students
File:: Download College_Students_Engagement_in_Social_Media_Marketing.pdf
Thesis Supervisors:: Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor