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Start Over Area of Honors Advertising/Public Relations Year 2014 Keyword social media Keyword crisis communications

1. Social Media In A Crisis: Mitigating Brand Image

open_access

Open Access

Author:: Giacobello, Dana Michelle
Title:: Social Media In A Crisis: Mitigating Brand Image
Area of Honors:: Advertising/Public Relations
Keywords:: public relations
brand image
social media
crisis communications
File:: Download Giacobello_Thesis.pdf
Thesis Supervisors:: Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor