1. College Students' Engagement in Social Media Marketing Open Access Author: Borgida, Lane Elizabeth Title: College Students' Engagement in Social Media Marketing Area of Honors: Advertising/Public Relations Keywords: social mediaFacebookTwitterbrand marketingbrand communicationcollege students File: Download College_Students_Engagement_in_Social_Media_Marketing.pdf Thesis Supervisors: Dr. George Anghelcev, Thesis SupervisorDr. Susan Mary Strohm, Thesis Honors Advisor
2. Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Open Access Author: Wertheim, Erica Marni Title: Effective Social Media Campaigns: Using Style and Substance to Shift Consumers into More Rigorous Processing Routes Area of Honors: Marketing Keywords: Central route processingsystematic processingperipheral route processingsocial mediabrand attitudeFacebookTwitter File: Download Erica_Wertheim_Thesis_FINAL.pdf Thesis Supervisors: Margaret Grace Meloy, Thesis SupervisorLisa Elizabeth Bolton, Thesis Honors Advisor
3. #PSURiot: The Influence of Social Media on the Paterno Riot Open Access Author: Shea, Colleen Fitzgerald Title: #PSURiot: The Influence of Social Media on the Paterno Riot Area of Honors: Security and Risk Analysis Keywords: social mediaTwittercollective actionactivismriot File: Download shea_colleen_socialmediaandactivism_final.pdf Thesis Supervisors: Andrea H Tapia, Thesis SupervisorAndrea H Tapia, Thesis Honors AdvisorPrasenjit Mitra, Faculty Reader
4. A Critical Assessment of the Uses and Limits of Social Media in China Open Access Author: Kern, Julia Murdoch Title: A Critical Assessment of the Uses and Limits of Social Media in China Area of Honors: Journalism Keywords: Chinasocial mediaRenrenWeiboWeChatTencentAlibabaFacebookTwitter File: Download KernThesis.pdf Thesis Supervisors: Curtis William Chandler, Thesis SupervisorMartin Halstuk, Thesis Honors Advisor
5. We the Sheeple: Can A Financial Market "Expert" TRUMP the Stock Market? Open Access Author: Cather, Will D Title: We the Sheeple: Can A Financial Market "Expert" TRUMP the Stock Market? Area of Honors: Accounting Keywords: Donald TrumpTrumpTwittersocial mediastock marketS&P 500 File: Download Thesis_Cather.pdf Thesis Supervisors: Dr. Brian Spangler Davis, Thesis SupervisorOrie Edwin Barron, Thesis Honors Advisor
6. Utilizing Friendship Networks to Predict User Susceptibility to Fake News Open Access Author: Cowell, Robert Henry Title: Utilizing Friendship Networks to Predict User Susceptibility to Fake News Area of Honors: Computer Science Keywords: machine learningfake newssocial mediaTwitteruser susceptibilityschool shootings File: Download RobertCowell_Thesis.pdf Thesis Supervisors: Dongwon Lee, Thesis SupervisorDanfeng Zhang, Thesis Honors Advisor
