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1. The effect of objective self-awareness and priming on environmental and ethical behavioral intentions

open_access

Open Access

Author:: Pan, Yuyuan
Title:: The effect of objective self-awareness and priming on environmental and ethical behavioral intentions
Area of Honors:: Marketing
Keywords:: sustainability
consumer behavior
ethics
environment
priming
File:: Download Final_Thesis.pdf
Thesis Supervisors:: Lisa Elizabeth Bolton, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor

2. Green Purchasing in College Students

open_access

Open Access

Author:: Gilbert, John L
Title:: Green Purchasing in College Students
Area of Honors:: Marketing
Keywords:: marketing
sustainability
green purchasing
greenwashing
millennials
Patagonia
consumer behavior
File:: Download Gilbert_Thesis_FINAL.pdf
Thesis Supervisors:: Jennifer Chang Coupland, Thesis Supervisor
Jennifer Chang Coupland, Thesis Honors Advisor
Johanna H Slot, Faculty Reader