1. Uncovering the Drivers of Sports Fan Avidity Open Access Author: Cheyne, Katelyn Ann Title: Uncovering the Drivers of Sports Fan Avidity Area of Honors: Marketing Keywords: fan aviditymarketing File: Download KateCheyneThesisFinal.pdf Thesis Supervisors: Dr. Wayne De Sarbo, Thesis SupervisorWayne Desarbo, Thesis SupervisorJennifer Chang Coupland, Thesis Honors Advisor
