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Author:

Carson, Candace Camillia

Title:

Race & Gender Stereotypes: A Content Analysis of Magazine Advertising

Area of Honors:

Advertising/Public Relations

Keywords:

stereotypical advertising
racial stereotypes
gender stereotypes

File:

Download Honors_Thesis.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Whittet, Emily

Title:

National Differences in Alcohol Advertising Regulation Systems: A Comparison of the United States, France and China

Area of Honors:

Advertising/Public Relations

Keywords:

french advertising
alcohol advertising
advertising
international advertising
chinese advertising
u.s. advertising

File:

Download Whittet_Thesis_1.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Lewis, Kirsten Ruth

Title:

EXAMINING SOFT DRINK CORPORATIONS’ USE OF ONLINE TOOLS TO COMMUNICATE CORPORATE SOCIAL RESPONSIBILITY

Area of Honors:

Advertising/Public Relations

Keywords:

Corporate social repsonsibility
corporate responsibility
corporate citizenship

File:

Download Final_Thesis.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Smith, Lindsay Ann

Title:

EFFECTS OF WEB 2.0 VERSUS WEB 1.0 AFFORDANCES ON CONSUMER PERCEPTIONS OF A COMPANY

Area of Honors:

Advertising/Public Relations

Keywords:

Media Effects
Web 2.0
Social Media Marketing
Affordances

File:

Download LSmith_THESIS_FINAL.pdf

Thesis Supervisors:

S. Shyam Sundar, Thesis Supervisor
S. Shyam Sundar, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Toennies, Michelle Elizabeth

Title:

SEXUALITY IN ADVERTISING: A COMPARISON OF ADVERTISING IMAGES FROM THE UNITED STATES AND FRANCE IN VOGUE

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Sexuality
France
United States

File:

Download THESIS_old_word_PDF.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Brill, Tamar Anna

Title:

The Broadcast Media's Portrayal of Modern Maritime Piracy

Area of Honors:

Advertising/Public Relations

Keywords:

Modern maritime piracy
Somali piracy
maritime terrorism
piracy
broadcast media
CNN
Fox
communications
political motive
economic motive
content analysis
multilateral collaboration
East Africa

File:

Download Tamar_Brill_Thesis_FINAL.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Dames, Valerie Jean

Title:

Buying Local: The Cognitive Effects of Environmental Messaging

Area of Honors:

Advertising/Public Relations

Keywords:

Environmental Communication
Framing
BIS/BAS

File:

Download Val_Dames-_Schreyer_Honors_College_Thesis-_Final.pdf

Thesis Supervisors:

Dr. Lee Ahern, Thesis Supervisor
Dr. Lee Ahern, Thesis Supervisor
Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Broendel, Reid Joseph

Title:

Media Planning In the Age of the Internet

Area of Honors:

Advertising/Public Relations

Keywords:

Media Planning
Advertising
Internet

File:

Download Broendel_Reid_MediaPlanningIntheAgeoftheInternet.pdf

Thesis Supervisors:

Dr. Lee Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Asmara, Michelle Rose

Title:

Celebrity Endorsements and a New Kind of Product Placement

Area of Honors:

Advertising/Public Relations

Keywords:

celebrity endorsement
product placement
source characteristics
source credibility
meaning transfer
likability
brand integration

File:

Download ASMARA_Michelle_Honors_Thesis

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Borgida, Lane Elizabeth

Title:

College Students' Engagement in Social Media Marketing

Area of Honors:

Advertising/Public Relations

Keywords:

social media
Facebook
Twitter
brand marketing
brand communication
college students

File:

Download College_Students_Engagement_in_Social_Media_Marketing.pdf

Thesis Supervisors:

Dr. George Anghelcev, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor