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Author:

Till, Jacqueline Mary

Title:

Lessons from Alumni: Public Relations Education and Curriculum

Area of Honors:

Advertising/Public Relations

Keywords:

PR education
PR curriculum
PR industry
Penn State
public relations
interview

File:

Download Jacqueline_Till_Thesis.pdf

Thesis Supervisors:

Colleen Connolly-Ahern, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Bacanskas, Julia Anne

Title:

Violence and Ice Hockey: A Survey of the Driving Factors Behind NHL, Olympic and College Hockey Fandom

Area of Honors:

Advertising/Public Relations

Keywords:

ice hockey
fandom
NHL
violence

File:

Download Julia_Bacanskas_Thesis.pdf

Thesis Supervisors:

Marie Hardin, Thesis Supervisor
Steve Manuel, Thesis Honors Advisor

Author:

Tarullo, Julianne Marie

Title:

Strength of Advertisement-song Congruency Versus Song Preference in Television Advertising

Area of Honors:

Advertising/Public Relations

Keywords:

advertising
television advertising
congruency
music
song

File:

Download Tarullo_Thesis.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Ullmann, Emily J

Title:

Direct-to-consumer Pharmaceutical Print Advertising's Effect on Mood

Area of Honors:

Advertising/Public Relations

Keywords:

DTC – Direct-to-Consumer DTCPA – Direct-to-Consumer Pharmaceutic

File:

Download Ullmann_Thesis_Final_2015.pdf

Thesis Supervisors:

Francis Erin Dardis, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Laubscher, Kristen Lynn

Title:

Measuring the Influence of Social Media Messages on Stakeholders’ Perceptions of Corporate Social Responsibility and Purchase Intent

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Corporate Social Responsibility
CSR
Purchase Intent
Facebook
Instagram
Stakeholder Attitudes

File:

Download Kristen_Laubscher_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
William Michael Mahon III, Faculty Reader

Author:

Robinson, Brooke Blair

Title:

Student-athletes And Social Media Usage

Area of Honors:

Advertising/Public Relations

Keywords:

student-athletes
social media

File:

Download final_thesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Park, Joo Hee

Title:

Examining How Female Bodies in Advertising Impact Women's Body Esteem and Their Attitudes Toward Brand

Area of Honors:

Advertising/Public Relations

Keywords:

Advertising
Aerie
Victoria's Secret
Body Image
Body Esteem
Brand Attitude
Purchase Intent

File:

Download Esther_Joo_Hee_Park_Honors_Thesis_Final.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Karwel, Lauren Joanna

Title:

2016 Presidential Election: Twitter Topics of the Presidential Candidates

Area of Honors:

Advertising/Public Relations

Keywords:

Public Relations
Social Media
Twitter
Presidential Election

File:

Download LaurenKarwel_FinalThesis.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor

Author:

Duke, Emily E

Title:

Life Filtered: Social Media and Perceptions of Self

Area of Honors:

Advertising/Public Relations

Keywords:

Facebook
Instagram
social media
self-esteem
neuroticism
Duke
public relations
online

File:

Download EDuke_THESIS.pdf

Thesis Supervisors:

Michel M Haigh, Thesis Supervisor
Michel M Haigh, Thesis Honors Advisor
Dr. Susan Mary Strohm, Faculty Reader

Author:

Misra, Aishwarya

Title:

The Impact of Social Media on Political Discourse and Image Perception

Area of Honors:

Advertising/Public Relations

Keywords:

Social Media
Politics
Discourse
Perception
Public Relations

File:

Download Eisha_Misra_Thesis_4-13.pdf

Thesis Supervisors:

Steve Manuel, Thesis Supervisor
Dr. Susan Mary Strohm, Thesis Honors Advisor